Togo has opened a new online radio service that aims to expand its digital presence.
The first of its kind in the African country, TOL, aims to offer free music streaming and radio listening to all Nigerians, who can subscribe for free and stream music and audio content via the country’s state-owned radio station.
The service, launched by the TOL-Foeta FM station in December, was developed in partnership with the Toulouse-based station.TOL will offer weekly radio programs and podcasts, along with a number of other streaming options.
It will also provide a range of online radio services including streaming services such as Spotify, Apple Music and Google Play Music, which is already available for TOL.
The radio service will launch in Togo on Thursday.
The new TOL radio service has been launched to encourage Nigerians to explore radio and listen to radio, said FM and digital music journalist Adrienne Sousa.
The stations in the service will cover all genres of music, including hip-hop, pop, rap and electronic music.
The TOL service will be accessible to all Togo citizens aged 15 to 64, but the majority of the listeners will be men, who will listen to TOL for free, said the radio station’s director-general, Mohamed Ouagadou.
“I think TOL will be the first digital radio service in Africa, which will become an anchor for digital radio in Africa,” Ouagaddou said.
The services are being launched as a result of a $5.5 million investment in the country by the Government of the Republic of Togo.
According to Ouagadaou, the investment aims to develop the country as a digital music hub for the entire African continent, which includes the Central African Republic, the Democratic Republic of Congo and Niger.
The digital radio services, which were developed by French company Rhapsody, have also been launched in Ghana and Burkina Faso.
Ouagadaous said TOL is aimed at expanding the digital music market in the region.